Scent of Success
Wild Stone-maker to set up fragrance experience centres for women
Ahmedabad: Wild Stone-maker McNROE Consumer Products Pvt. Ltd. will set up fragrance experience centres across cities to let the fairer sex experience perfumes and deos, said CBO McNROE Sanjay Srivastava on Friday. Click here
NK Daga: The sweet scent of success
There’s a light drizzle outside the South Delhi luxury hotel. The petrichor, combined with the mild scent wafting through the corridors, provides a rare pause in an otherwise polluted city. The fragrance originates from an artificial wall of pink Turkish roses that runs along the hotel’s ballroom entrance. There must be at least a hundred… […]
Advantage McNROE
Wild Stone maker McNROE smells flourishing opportunity in deodorant market How Ankit Daga is taking McNroe to the next level of growth by building on the deo brands started by his father Click here
McNROE Consumer Products, makers of Wild Stone deodorants to expand into new categories
Kolkata-based McNROE Consumer Products, makers of Wild Stone deodorants, plans to extend the brand into newer categories such as face wash, body wash, and men’s depilatory solutions. With this, the company is aiming for Rs 500 crore revenue by FY 2017. Click me
McNROE Launches New TVC For WILD STONE-CODE
McNROE, owner of brands WILD STONE and Secret Temptation launched their latest television commercial today for WILD STONE CODE. Click me
Wild Stone Maker McNROE to Expand Women’s Grooming Portfolio
McNROE plans to build its women’s portfolio by introducing new fragrances in the deodorant and perfume space. Read More
Why Wild Stone Wanted to Take the ‘Kunaaal’ Story Forward
The male grooming fine fragrance category seems to be evolving with brands maturing enough to focus on sensible advertising rather than just showing attraction stories from different angles, objectifying the woman and leaving little to imagination. Click me
Remember ‘Kunaaal’ from Wild Stone’s deos for men? He’s back in this new ad campaign
The male grooming fine fragrance category is filled with attraction stories in different angles, objectifying the woman and leaving little to imagination. They’ve always been about attraction of the body. read more
Wild Stone’s ‘The Boss’ ad campaign makes a bold show, but it’s not what you think
The men’s perfume category has been built on imagery, showing the ideal man leading the dream lifestyle. This lifestyle is driven by overt seduction, leaving little to the imagination. read more