McNROE plans to build its women’s portfolio by introducing new fragrances in the deodorant and perfume space. Read More
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Why Wild Stone Wanted to Take the ‘Kunaaal’ Story Forward
The male grooming fine fragrance category seems to be evolving with brands maturing enough to focus on sensible advertising rather than just showing attraction stories from different angles, objectifying the…
Remember 'Kunaaal' from Wild Stone's deos for men? He's back in this new ad campaign
The male grooming fine fragrance category is filled with attraction stories in different angles, objectifying the woman and leaving little to imagination. They’ve always been about attraction of the body.…
Wild Stone's 'The Boss' ad campaign makes a bold show, but it's not what you think
The men’s perfume category has been built on imagery, showing the ideal man leading the dream lifestyle. This lifestyle is driven by overt seduction, leaving little to the imagination. read…