Designation
Senior Manager – Trade Marketing(PAN India)
Location
Kolkata
Job Description
- Capturing & Analyzing Market Intelligence reports & leverage the insights to design innovative & unique schemes & activations for the company
- Design & timely Roll-out of monthly GT schemes in line with the allotted budget & business guidelines
- Seamless scheme disbursement while adhering to the prescribed escalation metrics
- Monthly & Quarterly forecasting of stock & POSM for GT in liaison with Sales & Supply Chain
- Capturing & sharing all monthly reports & business highlights across functions within timelines
- Conceptualizing & Designing merchandises for various Trade Marketing activations
- End-to-end ownership of large scale Trade Marketing driven activations
- Seamless vendor management
- Customer Relationship team management for effective engagement and timely service to maximize trade and channel partner participation
- Spearheading internal stakeholder Recognition programs- from Design to Execution to post execution feedback collection
Preferred Profile
- Graduate/Post Graduate/MBA from a reputed college
- Age preferably below 45 years
- 8+ years’ experience in handling BTL programs, channels, and trade and brand activations in an FMCG organization
- Experience in Trade marketing & Brand officer, documentation, tracking customers’ feedback, develop sales through promotional plans
- Developing guidelines to ensure customer marketing and brand objectives of the portfolio are met across region