Designation
Senior Manager-Trade Marketing-General Trade
Location
Kolkata
Job Description
- This role is accountable for analyzing and designing innovative trade schemes, merchandise for channel partners in general trade. Accountable for all GTM strategy for new product launch, post – launch market feedback collection and up-to-date market/competitors knowledge.
- Capturing & Analyzing Market Intelligence reports & leverage the insights to design innovative & unique schemes & activations for the company
- Design & timely Roll-out of monthly GT schemes in line with the allotted budget & business guidelines
- Seamless scheme disbursement while adhering to the prescribed escalation metrics
- Monthly & Quarterly forecasting of stock & POSM for GT in liaison with Sales & Supply Chain
- Capturing & sharing all monthly reports & business highlights across functions within timelines
- Conceptualizing & Designing merchandises for various Trade Marketing activations
- End-to-end ownership of large scale Trade Marketing driven activations
- Seamless vendor management
- Customer Relationship team management for effective engagement and timely service to maximize trade and channel partner participation
- Spearheading internal stakeholder Recognition programs- from Design to Execution to post execution feedback collection
- Activations and Scheme Design(as per AOP), Roll-Out and scheme effectiveness evaluation
- POS allocation & visibility standardization across all relevant channels
- Activation and collateral management
- Communicate & Facilitate achievement of volume targets monthly
- Work closely to monitor & manage all Brand activations
Preferred Profile
- MBA in Sales & Marketing from Premier Business School with relevant experience preferably in FMCG domain
- Experience in handling Distributors, Super Stockiest, Retailers, MT, CFA
- Experience in handling Internal & External stakeholders