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There are three main segments of the FMCG industry- Food & Beverages, Household Care, and Personal Care. With the opening of the Indian economy, people are interested in mindfully spending to on FMCG industry for a good lifestyle. Personal care…

McNROE was just another company for me when I joined, but today it has become a part of my family. I still remember the day I received my first salary. The last presentation at the monthly review had finished and…

“My biggest concern before joining McNROE was that it is a family-run business. Many advised me to find some other opportunity. However, when I spent some time here- I came to know that it’s not just another run-of-the-mill family-run business;…

In my short career till now, I have been a part of few teams, either first hand or have seen them in action with other teams. And this is my realization: Be a part of a team, which likes you! I…

The recipe to creating the best product is incomplete without a comprehensive understanding of the Consumer’s preferences. Consumer research is of utmost importance to understand a consumer’s choice, attitude, loyalty, practice and behavior. It has taken precedence over age-old practices…

“A rose by any other name would smell as sweet” is an iconic line from Shakespeare‘s Romeo & Juliet that eternally romanticizes the flower as an object of desire. The flower bloomed from Aphrodite’s tears over her lover Adonis further…

“How are you feeling today?” asked the L&D Head of McNROE to a stressed, yet well-dressed, eagerly waiting, aspiring group of final year students from an eminent B-School at a PPT a.k.a Pre-Placement Talk. This kind gesture did ease the…